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HomeStock GuidesHD
Consumer / Home ImprovementTechnical Analysis Guide

HD Stock Analysis

The Home Depot, Inc.

Home Depot is the world's largest home improvement retailer, with 2,300+ stores generating $150B+ in annual revenue. Its customer base splits between DIY consumers (making smaller purchases) and Professional contractors (Pro customers), who represent 50%+ of revenue despite being fewer in number. Home Depot acquired SRS Distribution in 2024 for $18B to dramatically expand its professional customer capabilities in roofing, pool, and landscape contracting.

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Why Traders Watch HD

HD is the primary trade on the U.S. housing market health — when housing turnover, home prices, and remodeling activity are strong, HD earnings beat. ATR of 1.5-2.5% makes it a steady swing trade vehicle. The stock is highly sensitive to mortgage rate expectations: higher rates reduce home turnover (fewer moves → fewer renovations), while rate cuts increase turnover and remodeling activity. HD is the best single stock to trade the "housing recovery" thesis.

HD Technical Signals

Pro Customer RevenueContractor business key

Home Depot's Pro customer revenue — contractors who buy in bulk and return frequently — is the highest-margin and fastest-growing segment. When Pro same-store sales grow above 8-10% annually, it signals commercial construction and home renovation market health that drives the most consistent earnings beats. Pro growth above DIY growth is the ideal mix signal.

RSI BehaviorRate-sensitive 40-68 range

HD's RSI is highly correlated with mortgage rate expectations. When the 10-year Treasury yield spikes, HD's RSI falls rapidly as investors price in reduced housing activity. Conversely, Fed rate cut signals drive RSI expansion. This rate sensitivity creates predictable RSI inflection points around Fed meetings and CPI data releases.

Comparable SalesHousing market proxy

Home Depot's comparable store sales growth tracks housing market health with a 1-2 quarter lag. When home prices rise and housing turnover increases, homebuyers renovate newly purchased homes — driving HD comp sales 3-6 months later. The NAHB Housing Market Index and existing home sales data are reliable 6-week leading indicators for HD.

Ticket Size vs. TransactionsVolume vs. price mix

HD reports both average transaction value (ticket size) and number of transactions. Ideally, both grow. When transactions grow (more customers) with stable or rising ticket size, it signals broadening consumer home spending confidence. Transaction count growth above 3% produces the strongest positive earnings reactions.

HD Key Stats for Traders

ATR (14-day)1.5-2.5% of price
Avg daily volume~4-7 million shares
Key metricPro comp sales + transaction count
Post-earnings move4-8% typical

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Frequently Asked Questions — HD

Is HD a good stock to buy right now?
Whether HD is a buy depends on its current technical positioning. HD is the primary trade on the U.S. housing market health — when housing turnover, home prices, and remodeling activity are strong, HD earnings beat. ATR of 1.5-2.5% makes it a steady swing trade vehicle. The stock is highly sensitive to mortgage rate expectations: higher rates reduce home turnover (fewer moves → fewer renovations), while rate cuts increase turnover and remodeling activity. HD is the best single stock to trade the "housing recovery" thesis. Run a live APEX analysis at apexstockintel.com to see the current composite score, RSI, and MACD signals — updated every trading day.
What are the most important technical signals for HD?
The four key signals for HD are: Pro Customer Revenue (Contractor business key) — Home Depot's Pro customer revenue — contractors who buy in bulk and return frequently — is the highest-margin and fastest-growing segment. When Pro same-store sales grow above 8-10% annually, it signals commercial construction and home renovation market health that drives the most consistent earnings beats. Pro growth above DIY growth is the ideal mix signal.. RSI Behavior (Rate-sensitive 40-68 range) — HD's RSI is highly correlated with mortgage rate expectations. When the 10-year Treasury yield spikes, HD's RSI falls rapidly as investors price in reduced housing activity. Conversely, Fed rate cut signals drive RSI expansion. This rate sensitivity creates predictable RSI inflection points around Fed meetings and CPI data releases.. Comparable Sales (Housing market proxy) — Home Depot's comparable store sales growth tracks housing market health with a 1-2 quarter lag. When home prices rise and housing turnover increases, homebuyers renovate newly purchased homes — driving HD comp sales 3-6 months later. The NAHB Housing Market Index and existing home sales data are reliable 6-week leading indicators for HD.. Ticket Size vs. Transactions (Volume vs. price mix) — HD reports both average transaction value (ticket size) and number of transactions. Ideally, both grow. When transactions grow (more customers) with stable or rising ticket size, it signals broadening consumer home spending confidence. Transaction count growth above 3% produces the strongest positive earnings reactions.
What is HD's RSI telling traders right now?
HD's RSI is highly correlated with mortgage rate expectations. When the 10-year Treasury yield spikes, HD's RSI falls rapidly as investors price in reduced housing activity. Conversely, Fed rate cut signals drive RSI expansion. This rate sensitivity creates predictable RSI inflection points around Fed meetings and CPI data releases. APEX scores HD's RSI as part of its 8-factor composite signal — updated daily.
How does HD behave technically compared to other Consumer / Home Improvement stocks?
HD is in the Consumer / Home Improvement sector. Home Depot is the world's largest home improvement retailer, with 2,300+ stores generating $150B+ in annual revenue. Its customer base splits between DIY consumers (making smaller purchases) and Professional contractors (Pro customers), who represent 50%+ of revenue despite being fewer in number. Home Depot acquired SRS Distribution in 2024 for $18B to dramatically expand its professional customer capabilities in roofing, pool, and landscape contracting. Key stats: ATR (14-day): 1.5-2.5% of price, Avg daily volume: ~4-7 million shares, Key metric: Pro comp sales + transaction count, Post-earnings move: 4-8% typical.
What MACD signals work best for HD?
MACD measures momentum direction via the relationship between two exponential moving averages. Bullish crossovers (MACD line crossing above the signal line) indicate increasing upward momentum, while bearish crossovers signal the opposite. APEX tracks HD's MACD histogram direction daily.
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